Studi Kelayakan Ekspansi - Bandung Cheesecuit

Upload Batch Candidate Locations (.xlsx)

Upload Excel file with columns: Nama_Target, Latitude, Longitude, Sewa_Tahunan_Aktual, Listrik_Watt, Luas_M2, Parkir_Fuso, Skor_Visibilitas

Dual Mode Evaluation Information

System will evaluate BOTH store types automatically:

REGULER: Min 70m², 8x UMK personnel, Rp300M min renovation
EXPRESS: Min 25m², 4x UMK personnel, linear renovation

Min. Electricity (Watt)

Anti-Cannibalization Radius (KM)

Target Property Coordinates (Manual Entry)

Enter coordinates (Latitude, Longitude) for each candidate property location. Optional: Enter Annual Rent if already known.

Property Name	Latitude	Longitude	Annual Rent (Rp)	Electricity (Watt)	Area (m²)	Parking	Visibility	Action

A. INVESTMENT COMPONENTS (CAPEX)

Store Layout & Renovation Parameters

Renovation Cost per m²

Ceiling Area Modifier

Min. Renovation Budget (Reguler)

Min. Renovation Budget (Express)

Kitchen Equipment Setup

Reguler

Express

CAPEX Allocations

Rent Deposit Default

CAPEX IT Peripherals

Depreciation Years

Pre-Opening Cost Items

HRD / Training

Store Marketing

Operations

WiFi / Internet

SCM Basket Setup

Misc Launch Costs

B. ANNUAL PERFORMANCE PARAMETERS (EBITDA P&L)

Sales Parameters

Sales Correction Factor

1.00x

Peak Season Days Multiplier

Discount Promo Ratio

Tax & Cost Ratios

PBJT Local Tax Rate 11% inclusive (0.11/1.11)

Price Multiplier vs COGS

Annual Cost Escalation Rate 8% annual increase

Marketing Costs (Split)

Reguler

Express

Personnel Headcounts & Allowances

Reguler Headcount

Express Headcount

Leadership Allowance % (Reguler)

Leadership Allowance % (Express)

Fixed Operations Budget

Yearly Operations Budget

Utilities Yearly

R&M Yearly

Logistics & SCM Variables

Trips per Month

Base Cost per Trip

Base Distance (KM)

Extra Cost per KM

Weight AI (Proyeksi Omset)

0.25025%

Weight Spasial (Magnet Lokasi)

0.30030%

Weight Makro (UMK/BPS)

0.22522.5%

Weight Saturasi (Pasar/Kompetitor)

0.22522.5%

Total Bobot: 1.000 Valid

Cutoff Sangat Layak — Skor

Cutoff Sangat Layak — Margin (%)

Cutoff Sangat Layak — Payback (Bln)

Cutoff Layak — Skor

Cutoff Layak — Margin (%)

Cutoff Layak — Payback (Bln)

Cutoff Review — Skor

Cutoff Review — Margin (%)

OPEX Ops Bulanan (Rp)

OPEX Okupansi Flat Bulanan (Rp)

OPEX Marketing Tahunan (Rp)

Asumsi Sewa Tahunan (Rp)

Target EBIT (%)

Price Multiplier (HPP)

SCM Base Cost/Trip (Rp)

SCM Base Distance (KM)

OPEX Misc (%)

Modal Awal (CAPEX)

CAPEX Pembangunan (Rp)

CAPEX Renovasi (Rp)

CAPEX Equipment (Rp)

CAPEX Marketing Launch (Rp)

CAPEX Ops Initial (Rp)

Parameter Spasial & Target

Latitude Bandung (Hub)

Longitude Bandung (Hub)

Radius Target (Meter)

Pop Age Min

Pop Age Max

Pajak & Diskon

Discount Ratio

Tax Ratio PBJT

SCM Discount Factor (>300KM)

Benchmark Penilaian

Benchmark Rasio Daya Beli

Benchmark Efisiensi Omset

Benchmark Kue Populasi

Discount Ratio (%)

Filter Wilayah

Tipe Analisis

Visualisasi akan dikomputasi ulang sesuai filter wilayah. Pastikan sudah menjalankan "Jalankan Komputasi" terlebih dahulu.

1. Risk-Potential Matrix Portofolio Investasi

Sumbu X: Skor Kelayakan AI, Sumbu Y: Margin EBIT. Ukuran Balon = Payback Period (kecil = cepat balik modal).

2. Waterfall Unit Economics (Rata-Rata)

Dekomposisi "jembatan" dari Gross Sales hingga Laba Bersih (EBIT).

3. Multidimensional Benchmark (Top 5)

Perbandingan 5 dimensi bisnis dari 5 kandidat ruko teratas.

4. Strategic Heatmap Matrix Komparasi

Gradasi merah-kuning-hijau (Hijau = Paling Ideal di kolomnya).

Nama Lokasi	Skor AI	Margin EBIT	Payback	Batas Sewa / Tahun	Sewa Riil / Tahun

Urutan Skenario

Pencarian Spesifik

5. Matriks Komparasi Parameter Vertikal (Head-to-Head)

Perbandingan komparatif seluruh parameter dari lokasi yang dicentang pada filter wilayah.

Processing Computation...

EXECUTIVE PIPELINE DASHBOARD

Upload Batch Candidate Locations (.xlsx)

Dual Mode Evaluation Information

Target Property Coordinates (Manual Entry)

A. INVESTMENT COMPONENTS (CAPEX)

Store Layout & Renovation Parameters

Kitchen Equipment Setup

CAPEX Allocations

Pre-Opening Cost Items

B. ANNUAL PERFORMANCE PARAMETERS (EBITDA P&L)

Sales Parameters

Tax & Cost Ratios

Marketing Costs (Split)

Personnel Headcounts & Allowances

Fixed Operations Budget

Logistics & SCM Variables

Modal Awal (CAPEX)

Parameter Spasial & Target

Pajak & Diskon

Benchmark Penilaian

1. Risk-Potential Matrix Portofolio Investasi

2. Waterfall Unit Economics (Rata-Rata)

3. Multidimensional Benchmark (Top 5)

4. Strategic Heatmap Matrix Komparasi

5. Matriks Komparasi Parameter Vertikal (Head-to-Head)

Processing Computation...

EXECUTIVE PIPELINE DASHBOARD

Upload Batch Candidate Locations (.xlsx)

Dual Mode Evaluation Information

Target Property Coordinates (Manual Entry)

A. INVESTMENT COMPONENTS (CAPEX)

Store Layout & Renovation Parameters

Kitchen Equipment Setup

CAPEX Allocations

Pre-Opening Cost Items

B. ANNUAL PERFORMANCE PARAMETERS (EBITDA P&L)

Sales Parameters

Tax & Cost Ratios

Marketing Costs (Split)

Personnel Headcounts & Allowances

Fixed Operations Budget

Logistics & SCM Variables

Assessment Weights (Total Must Be 1.00)

Financial Viability Thresholds (Cutoffs)

Financial Assumptions (OPEX / CAPEX / Multiplier)

Advanced Business Model & Spatial Configuration

Modal Awal (CAPEX)

Parameter Spasial & Target

Pajak & Diskon

Benchmark Penilaian

1. Risk-Potential Matrix Portofolio Investasi

2. Waterfall Unit Economics (Rata-Rata)

3. Multidimensional Benchmark (Top 5)

4. Strategic Heatmap Matrix Komparasi

5. Matriks Komparasi Parameter Vertikal (Head-to-Head)